About Us

E. Boineau & Company is a marketing communications and public relations firm, based in Charleston, S.C., originally founded in 1990 and reestablished here in 2002, offering extensive experience in helping companies build brands and effectively manage corporate reputation and brand position. As founder and president of the company, Elizabeth L. Boineau has served in senior management positions with the three largest communications firms in the world (Omnicom, Interpublic and WPP) offering strategic communications planning, insight and counsel to leading companies around the globe. Elizabeth has over 30 years of management experience in the marketing communications and public relations field, specializing in business-to-business and consumer markets.

E. Boineau & Company offers marketing communications planning and implementation to corporate, government, individuals and non-profit entities throughout the country. The company has a depth of experience in law, health care, real estate, energy, financial, construction/engineering and design firms, education and upscale hospitality. Sample clients include Avian Conservation Center/Center for Birds of Prey; Buist, Byars & Taylor, LLC; Jarrard, Nowell & Russell, LLC; Byers Design Group; Navigational Sciences; Palmetto Behavioral Health System; Peters Paint & Wallcovering; Salon Couture, among others.

The virtual team of E. Boineau & Company consists of core team members Allison Leggett, senior account director and Melissa Pluta Parker, senior account executive. Our ancillary team member is Tiffany Jonas, senior graphic designer and creative writer. The team handles primary and secondary marketing research, writing, design, web development, messaging, media research, strategy and placement, as well as media and presentation training and brings extensive experience in overall marketing communications to the clients they serve.

The team has extensive communications experience, are excellent writers, understand the media and have forged relationships with media that serve our clients well. They are a sharp and dedicated group, and though virtual, are hyper- connected via internet, phone, fax and or face-to-face as needed on behalf of our clients. We pride ourselves on being rich with experience, yet reasonable in fee, in part due to the virtual structure. We reach out to select and proven ancillary team members as needed for graphics design, interactive media support, media training, photography and the like.

As head of the group and senior counsel, Elizabeth Boineau previously served as senior vice president at Fleishman Hillard, Inc., Atlanta, where she grew the health care practice from an annual revenue of $200K to $2.4 million over two years. She managed a team of six professionals with a client list ranging from pharmaceutical, medical devices, ehealth, diagnostics, biotechnology and managed care. She handled strategic planning and direction, positioning and repositioning, branding, messaging, media strategy and training, crisis communications and third-party alliances. Sample clients included Bayer Pharmaceuticals, Bayer Biologics, Aventis Pharmaceuticals, Novoste, Atherogenics, Curon Medical, First Horizon Pharmaceuticals, Labnetics, Breveon, CTI Molecular Imaging and Presideo (digital security).

Prior to Fleishman Hillard, Elizabeth served as executive vice president of Weber Public Relations Worldwide, Miami, Fla., managing the corporate, energy and health care group with billings of over two million and 12 to 15 staff members. She had responsibility for strategy, planning and execution of the $1 million Florida Power & Light business and also provided strategic counsel on complex agency assignments, and assisted with overall agency management.

Previously, she served as senior vice president and acting general manager for the Atlanta office of Weber PR Worldwide where she served as SVP, then acting general manager, to oversee the firm’s transition to Weber from an independent agency. She managed a team of 12 and was responsible for agency management, senior counsel, new business and account strategy and retention. She secured the account of Endeavor Technologies, which later became WebMD and helped them establish their initial brand and communications strategy.

Just prior to that, Elizabeth served as managing director of the Marketing Communications Group at Hill and Knowlton, Los Angeles. Her responsibilities included client service and agency management with an emphasis on strategic development, creative programming and solid implementation. While there, she led and later managed the team that triumphed over 50 agencies to secure the $11 million, three-year PR contract for the State of California Department of Health Services Partnership for Responsible Parenting.

Elizabeth originally ran E. Boineau & Company from 1990-1996 and served a diverse client base that included law firms, medical practices, banks, higher education, engineering firms and large, upscale hospitality concerns. Sample clients included Westinghouse Energy Systems; EBASCO (Raytheon); Medical University of South Carolina; Coastal Engineering, Coastal Eye Group; Palmetto Eye Group; Orthopedic Specialists; College of Charleston; Mobile (Ala.) Junior League and Chamber of Commerce; Wise & Cole; Young, Clement, Rivers & Tisdale; and Buist, Moore Smythe & McGee, among others. Before forming the firm, Elizabeth was director of PR for the Charleston County School District, the second largest district in the state. Prior to that, she was the marketing officer for C&S Bank (NationsBank) for the Charleston (S.C.) Trident area.

During the span of her career, professional groups such as the American Advertising Federation and the National School Public Relations Association have honored her. She is a past member of Yosemite National Park Fund Board; past president of the Advertising Federation of Charleston, and Charleston Stage Company. She previously served as a trustee member of the Greater Miami Chamber of Commerce and as board member of Charleston Trident Chamber of Commerce. She recently served on the advisory council for the ASCEND Foundation and currently sits on the strategic marketing committee for the Coastal Community Foundation. Elizabeth graduated from Randolph-Macon Woman’s College in Lynchburg, Va., with a Bachelor of Arts in Psychology.

Senior account director Allison Leggett has been active as a communications and marketing professional for over twenty years and has served as a core team member for E. Boineau & Company since 2005. She is experienced in all phases of marketing and public relations planning and implementation.

After serving in several positions in the Charleston, S.C., area, Allison worked as a freelance writer and marketing consultant for ten years. Her broad list of clients included Kiawah Island Resort, The Medical University of South Carolina, Peter Wertimer, Inc., Roper Hospital, The Levin Company, Dr. Ann Kulze and Seacoast Church. During this time, she also served as Interim Community Services Specialist for the Roper Health System marketing department.

Prior to pursuing independent work, Allison served for four years as the media and marketing director for the Southeastern Wildlife Exposition and Charleston Maritime Festival. Southeastern Wildlife Exposition annually draws over 40,000 visitors to the Charleston, S.C., area, and is one of the largest single sources of visitor income in the Charleston community.

During her tenure, the exposition increased attendance, reduced marketing expenses and saw an increase in the expenditure per visitor. Specific efforts focused on market research to better target marketing and maximize community support. The Charleston Maritime Festival was initiated during her tenure with the organization, and she was instrumental in the initial research and planning of the event, which coincided with the start of the BOC Challenge (now known as the Around Alone race) in Charleston.

Prior to this, Allison served as marketing services manager for Kiawah Resort Associates, the owner and developer of Kiawah Island. She was associated with Kiawah during the purchase and renovation of the island and worked with a total recasting of the marketing effort for the island. This included the direction of market research, coordination of all on-island collateral, public relations initiatives and special event planning.

Additionally, Allison worked as a market research associate for Permar & Ravenel, a national real estate consulting firm specializing in resort and real estate developments. In her position, she conducted market research in both survey format and through comparable site assessment. She collaborated on feasibility studies for clients such as Kiawah Resort Associates, Palmetto Dunes, Amelia Island Plantation and Wild Dunes Resort.

Allison earned a bachelor of arts in journalism from the Grady School of Journalism and Mass Communication at the University of Georgia, with a major in public relations and minor in business administration. She is actively involved in her community, having served as president of The Junior League of Charleston and as a founding board member of Charleston Clefts Inc., an organization started to provide support to families of children born with a cleft lip and palate in the Tri-County area.

Melissa Pluta Parker, senior account executive, joined the team in 2006 and has eight years of combined editorial and marketing experience. Most recently, Melissa served as editor of Yemassee, the literary journal at the University of South Carolina, and prior to that, taught as an adjunct English instructor at the College of Charleston, where she also served as a writing lab consultant in the College’s Writing Lab. She previously worked as an assistant editor for SC Clips, a subscription-based online news service, and as editorial and marketing assistant at The Nautical & Aviation Publishing Company in Mount Pleasant. In this role, she successfully promoted new titles, edited manuscripts for publication, scheduled book signings, and arranged radio and television interviews with authors.

Melissa, who holds a Master of Arts degree in English from the College of Charleston, is currently pursuing a Ph.D. in English at the University of South Carolina. Prior to undertaking graduate studies, she earned a Bachelor of Arts degree from the College, where she majored in English and minored in Mass Media Communications and Dance.

Tiffany Jonas, senior graphic designer and creative copywriter, is an accomplished writer and graphic designer, and a 1994 honors graduate of a top-three journalism school. She holds a Bachelor of Journalism degree in advertising, magna cum laude, from the Missouri School of Journalism along with a Bachelor of Arts degree in English, and has taken coursework toward a Masters in Business Administration. She is a member of Mensa, an organization for those who have scored in the top two percent of the population on a standardized intelligence test, and has been the two-time recipient of an eleven-state award for design, honored at the November 2005 and November 2006 Chicago Book & Media Shows.

Tiffany has written and designed materials for organizations in nearly every industry, from government and nonprofits to clients specializing in healthcare, architecture, law, event planning, real estate, beauty and pet care products. Her work has also been published in a variety of publications, including Charleston Magazine, Charleston Home, the Charleston Regional Business Journal, M.D. News and House Calls Magazine, and she has served as a marketing analyst for international financial conglomerate First Data Corporation.