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Elizabeth Boineau
As head of the group, Elizabeth Boineau returned to Charleston and
reopened the firm in 2002. Just prior to that, she served as senior
vice president at Fleishman Hillard, Inc., Atlanta, where she grew the
health care practice from an annual revenue of $200K to $2.4 million
over two years. She managed a team of six professionals with a client
list ranging from pharmaceutical, medical devices, ehealth,
diagnostics, biotechnology and managed care. She handled strategic
planning and direction, positioning and repositioning, branding,
messaging, media strategy and training, crisis communications and
third-party alliances. Sample clients included Bayer Pharmaceuticals,
Bayer Biologics, Aventis Pharmaceuticals, Novoste, Atherogenics, Curon
Medical, First Horizon Pharmaceuticals, Labnetics, Breveon, CTI
Molecular Imaging and Presideo (digital security).
Prior to Fleishman Hillard, Elizabeth served as executive vice
president of Weber Public Relations Worldwide, Miami, Fla., managing
the corporate, energy and health care group with billings of over two
million and 12 to 15 staff members. She had responsibility for
strategy, planning and execution of the $1 million FP&L
business. She also provided strategic counsel on complex agency
assignments, and assisted with overall agency management.
Previously, she served as senior vice president and acting general
manager for the Atlanta office of Weber PR Worldwide serving as SVP,
then acting general manager, to oversee the firm's transition to Weber
from an independent agency. She managed a team of 12 and was
responsible for agency management, senior counsel, new business and
account strategy and retention. She secured the account of Endeavor
Technologies, which later became WebMD and helped them establish their
initial brand and communications strategy.
Elizabeth previously served as managing director of the Marketing
Communications Group at Hill and Knowlton in Los Angeles. Her
responsibilities included client service and agency management with an
emphasis on strategic development, creative programming and solid
implementation. While there, she led and later managed the team that
triumphed over 50 agencies to secure the $11 million, three-year PR
contract for the State of California Department of Health Services
Partnership for Responsible Parenting.
Elizabeth ran E. Boineau & Company from
1990-1996 and served a diverse client base that included law firms,
medical practices, banks, higher education, engineering firms and
large, upscale hospitality concerns. Sample clients included
Westinghouse Energy Systems; EBASCO (Raytheon); Medical University of
South Carolina; Coastal Engineering, Coastal Eye Group; Palmetto Eye
Group; Orthopedic Specialists; College of Charleston; Mobile (Ala.)
Junior League and Chamber of Commerce; Wise & Cole; Young,
Clement, Rivers & Tisdale; and Buist, Moore Smythe &
McGee, among others. Before forming the firm, Elizabeth was director of
PR for the Charleston County School District, the second largest
district in the state. Prior to that, she was the marketing officer for
C&S Bank (NationsBank) for the Charleston (S.C.) Trident area.
During the span of her career, professional groups such as the American
Advertising Federation and the National School Public Relations
Association have honored her. She is a past member of Yosemite National
Park Fund Board; past president of the Advertising Federation of
Charleston, and Charleston Stage Company. She previously served as a
trustee member of the Greater Miami Chamber of Commerce and as board
member of Charleston Trident Chamber of Commerce. She currently serves
on the advisory council for the ASCEND Foundation and on the strategic
marketing committee for the Coastal Community Foundation. Elizabeth
graduated from Randolph-Macon Woman's
College in Lynchburg, Va., with a Bachelor of Arts in Psychology.
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