Delivering the message to your target audience is critical. Tapping traditional news media and new (internet) media are essential channels for telling your story powerfully through third party endorsement.
Credibility, influence and reach are powerful reasons for not overlooking the power of earning and not just buying media exposure. A depth of media relations strategy goes into every communications plan we design.
From message development to media list compilation, to media kit as well as online news room construct, there’s not a detail overlooked. We also track local media coverage and offer national tracking services if you want to know every outlet in which your story appeared. We collect that coverage and post it to our online newsroom and prep it for posting to yours.
We also conduct meet and greets routinely with target media to introduce them to you, your company, your reason for being. We want to offer them an expert source in the industry to consult, quote and tap as may be helpful to their news and feature coverage.
We also develop op-ed pieces that are timely and worthy of appearance in key publications. We write by-lined articles with your input, after we have researched possible outlets, editorial policies, guidelines and the ever critical deadlines we are skilled at managing.
We do up keep on your media database too, tapping the world’s best online and constantly updated media directories that track who’s covering what in this very busy andrather noisy media marketplace. Our primary goal is to be sure your message is well delivered and duly heard.