Every company or organization looking for success in terms of business and sales growth, or who wants to add new customers or visitors and keep them coming back, should clearly articulate their position in the marketplace.
Defining that “positioning statement” starts by looking at the competitive environment, identifying the target audience and their needs and wants, and determining how best to reach them and to be the one to satisfy those needs. E. Boineau & Company works with organizations to identify the most effective strategies to gain optimum position, profile, image and reputation in the marketplace.
We work to develop the overall objective, strategies and tactics/activities that will take and craft your message and brand image, package it well and direct it to the intended audience with maximum impact.
We do this by meeting with you, listening closely, taking a look at where you are and where you want to go. We evaluate what your current brand image is, who is in your competitive space and getting attention, and who outside (or inside) the market(s) do you want to emulate?
We want to articulate these key brand tenets: who you are, what you do and why it matters.
To start, we evaluate what your current brand image is, who’s in your competitive space and who’s getting the most attention. We ask which brands you admire and wish to emulate.
Lastly, who should care and who needs to know? What are their likes, preferences, attitudes, networks, influencers and media channels?
Then, how do we tell your story so it’s seen, heard and resonates, helping to ensure that your position in the marketplace is solid?”