A comprehensive, ongoing community relations program will provide visibility for virtually any organization and position them as a good community citizen.
Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment, environmental programs, clean-up and beautification, recycling and restoration.
Some other examples of ongoing programs might include scholarship programs, urban renewal projects, performing arts programs, social and educational programs, children’s activities, community organizations, and construction projects.
On a more limited scale, small businesses might achieve community visibility and engender good will by sponsoring local sports teams or other events. Support may be financial or take the form of employee participation.
Good community relations programs offer small businesses a wide variety of benefits. For instance, they give employees a reason to be proud of the company, which increases loyalty and may help to reduce labor and production costs.
Furthermore, a company with happy employees and a good reputation in the community is likely to attract highly qualified new employees. A small company also might generate new business through the contacts and leads it generates in its community relations activities.
Good community relations can also be beneficial in times of crisis, such as a fire or a plant closing, by rallying the community around the affected business.