A crisis can strike anyone — a company, an organization, a city, a municipality. How it’s handled says volumes about the character and strength of the organization. Crises are pivotal and defining moments. The survivors are those who respond professionally and expediently with all key parties, starting with the media.
From research to media training and tracking of the story, online and otherwise, identifying evangelists and tapping media to artfully craft the optimum response that may well re-define the organization and its reputation more positively in the aftermath is a skill we possess from years of high level experience managing crises on a national front for Fortune 500 companies, and now here in the Lowcountry for a myriad of entities.